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Cordyceps sinensis industry

Cordyceps research and development results

HEC has carried out in-depth research and development of Cordyceps sinensis for more than ten years, and has taken the lead in realizing the industrialization of Cordyceps sinensis ecological breeding in the world; it has been approved by the State Administration of Traditional Chinese Medicine to establish the "Key Research Laboratory of Cordyceps Sinensis Breeding and Product Research and Development", and the project has won the first prize of Guangdong Province Science and Technology Progress Award and Hubei Province Patent Gold Award.

Industrial Operation Model

As the world's first leading enterprise in the industrialization of ecological breeding of Cordyceps sinensis, HEC has continuously optimized and improved its production capacity and quality. It has established the "HEC Big Health E-commerce" platform to develop the online e-commerce market, and actively deployed the construction of the brand of "HEC Fresh Cordyceps, and with the brand flagship store as the core, it will fully cover the offline consumer market, and build an online and offline integrated global marketing model. It has reached strategic cooperation with Zhejiang Satellite TV, Tongrentang and other well-known brands to promote the rapid development of the entire industry.

Vision and Meaning

HEC will continue to strengthen the core competitiveness of ecological breeding of Cordyceps sinensis, solve the contradiction between the limited natural resources of Cordyceps sinensis and the huge market demand, actively promote the ecological environment protection of the Three Rivers Source, and comprehensively build a five-in-one industrial capability integrating R&D, production, sales, distribution and service, and lead the consumption trend of national health products and become the world's leading health enterprise.

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Industry market potential

Under the background of the national "Healthy China" strategic policy, with the gradual improvement of national health awareness, the era of the big health industry has begun, and the market size is expected to exceed 10 trillion yuan in 2023. With the accelerated awakening of national health awareness, the upgrading of residents' consumption concept, and the increase in demand for large-scale health products, the ecologically bred Cordyceps sinensis series products with preventive and health care functions have extremely broad prospects for development in the health consumption market.

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Industry status

As the pioneer of the global ecological Cordyceps, HEC invests over 100 million funds every year to build the "HEC Fresh Cordyceps" brand. While developing online and offline channels, it actively carries out category education and leads the Cordyceps industry upwards; it has signed strategic cooperation with Zhejiang Satellite TV and other units, and obtained strategic investment from China Development Bank and Guangdong Hengjian.

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Rank in the field

HEC is the first industry leader in the world to successfully land ecological breeding and large-scale production of cordyceps. It has obtained the State Key Laboratory of Cordyceps sinensis approved by the State Administration of Traditional Chinese Medicine, and jointly established the Guangdong-Macao HEC Cordyceps Cordyceps Joint Research Center with Academician Zhong Nanshan and Macau University of Science and Technology. The research results have been successively obtained the first prize of Guangdong Provincial Science and Technology Progress Award and the Hubei Provincial Patent Gold Award, entered the Guangdong Provincial Standard of Traditional Chinese Medicine in 2019, and further implemented the status.

Cordyceps sinensis production plant simulating Qinghai-Tibet Plateau environment：An area of nearly 400,000 square meters
The investment in the third phase of Cordyceps modern factory reached nearly 3 billion yuan

Realize the "Double Hundred Plan" of Cordyceps sinensis industry by 2026: 100 tons of output and 10 billion sales